Shoppers' Mystery

Did you know that every trip to a store is a battle?

Yes, it is a fierce battle between you and the treacherous marketers. This is a concealed battle, during which the marketers try to make you buy, buy and buy, and you do your best to save your last cent.

And maybe those artful deceivers have been the winners in that battle. But from now on, you will know the traps of the enemy, and will be able to fight against impulse shopping.

Enter the battlefield.

What is the first thing you see? The beautifully arranged displays, with colorful, fabulous stuff, which warms your heart and pleases your eyes? Aha! That’s the enemy’s first, most dangerous trap. Visual displays are the main strategy of in-store marketing. The marketers study your psychology, find out that you will buy things that you don’t need if they are presented in a beautiful way and prey upon your weaknesses.

So, the next time you see a beautiful display, remember that it is a powerful weapon against you. But you are more powerful! You can avoid that trap easily. Just look at your shopping list (I hope you always have that mighty weapon when you go to battle) to know that you don’t need any of those beautiful, yet useless things. Be fair to yourself: will those things serve you any good? When you manage to answer that question rationally, the enemy’s charms will release you and you will never fall into that trap again.

Proceed to the things you really need.

As you go, you come across the enemy’s next trap–product sampling. Letting you try goods as much as you want, completely free of charge, looks quite suspicious, doesn’t it? This is another result of your enemy’s awareness of your weaknesses. He knows that if you try something, you will most likely buy it. Even if you don’t need it.

Of course, you can sometimes give yourself a treat, and buy something you try and like. If this is your conscious decision, go for it! In that case the enemy won’t win, it will be an armistice.

Beware the enemy’s soldiers–the salesmen! Most of them are artful enough to make you buy what you don’t need.

The first thing they can do is, for instance, persuade you that a beer gift basket is exactly what you need to live your life happily ever after. They will flood your brain with such an amount of information, that you will get hypnotized and buy it!

The next trick they use is trying to make you hold something in your hands. The motivation here is that you will most likely buy it, rather than put it back on the shelf.

These are the most general tricks used by marketers and salespersons to make you fall victim to impulse shopping. Recognize and avoid them, and you will never find yourself sitting in your room defeated, surrounded by unwanted things.

Photo© Retinafunk

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